Assam Northeast

Koo App launched in Assamese with the first msg sent by CM Sarma

Assam Chief Minister Himanta Biswa Sarma on Wednesday inaugurated the India-made micro-blogging platform Koo in Assamese by sending the first message in the language during an event in Guwahati.

The Chief Minister in his message in Assamese said, “I am delighted that Koo App has launched it in Assamese language with me joining the platform. The app is enabling the people of Assam to voice their thoughts and opinions in their mother tongue.”

“Looking forward to engaging with people on the Koo app. I will be Kooing my opinions, announcements and many more updates here. I wish Koo the very best in their future endeavours,” Sarma said.

Koo Co-Founder and CEO Aprameya Radhakrishna said that they are happy to have the Chief Minister on board.

“We are even more excited that the first Koo in Assamese is his (CM) and that he has launched the Assamese on Koo,” Radhakrishna said. He hoped that the people of Assam would love to interact with him and each other on Koo and exchange thoughts around various topics.

The Koo app came to prominence in 2020 following its victory in the central government’s Aatmanirbhar App Innovation Challenge launched in the wake of the Centre’s ban on 59 Chinese apps.

In 2018, Koo, reportedly, received funding from a slew of investors including Blume Ventures, Accel Partners India and Kalari Capital.

In India, Twitter has been the target of the central government for its decisions to remove several tweets and disable certain accounts it believed violated its policies. The Centre has argued for their reinstatement adding that Twitter’s moves were unlawful. However, Twitter has not fully complied with the government’s requests.

More recently, the app found itself in more hot water for delays in complying with India’s newly-instituted IT rules for social media intermediaries.

Meanwhile, Koo’s latest funding round which saw it raise $30 million from investors like Tiger Global, IIFL’s venture capital fund, and South Korea’s Mirae Asset Management (along with its existing investors) saw its valuation skyrocket to five times its previous valuation. It is now, reportedly, valued at over $100 million.

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